What’s the key to increasing the perceived value of your brand? Location, location, location.

“Location, location, location” is no longer a real-estate term. It’s now also a brand term. Leverage hard-to-get-to and traditionally expensive/beautiful destinations to increase the perceived value of your brand. So, how fast can you have your bags packed for Milan? An A+ location is the cost-effective supporting character of your brand and has the best… Continue reading What’s the key to increasing the perceived value of your brand? Location, location, location.

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How to Think About Brand Marketing and Positioning Before You Think About Cost and Attribuition

Dial in Your Brand Promise (Your Elevator Pitch) The key elements you need within your pitch are: what you do, your differentiation/why it’s unique, and who your core customer is. Keep this short, sweet, and to the point. Do not get cute with it. This pitch is for internal use and to be used as… Continue reading How to Think About Brand Marketing and Positioning Before You Think About Cost and Attribuition

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When building a brand, you can’t be overly referential

I most often see this happen through a brand’s social account. I get it. It’s easy to join in on the latest popular meme that’s going around and slap copy related to your brand/products. The problem with this is it builds poor brand-building habits. Your customers will not be able to recall your brand/product because… Continue reading When building a brand, you can’t be overly referential

Building a brand: The things you’re not thinking about enough and the things you’re thinking about too much

The things you’re not thinking about enough are: All of these provide context and build a world together.  Product: Your product, usually, is not the first of its kind. How does your product compare to others? How is it differentiated? How can you improve it? Production design. You can think of this as Art Direction.… Continue reading Building a brand: The things you’re not thinking about enough and the things you’re thinking about too much

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