How to Think About Brand Marketing and Positioning Before You Think About Cost and Attribuition

Dial in Your Brand Promise (Your Elevator Pitch) The key elements you need within your pitch are: what you do, your differentiation/why it’s unique, and who your core customer is. Keep this short, sweet, and to the point. Do not get cute with it. This pitch is for internal use and to be used as… Continue reading How to Think About Brand Marketing and Positioning Before You Think About Cost and Attribuition

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When building a brand, you can’t be overly referential

I most often see this happen through a brand’s social account. I get it. It’s easy to join in on the latest popular meme that’s going around and slap copy related to your brand/products. The problem with this is it builds poor brand-building habits. Your customers will not be able to recall your brand/product because… Continue reading When building a brand, you can’t be overly referential

Building a brand: The things you’re not thinking about enough and the things you’re thinking about too much

The things you’re not thinking about enough are: All of these provide context and build a world together.  Product: Your product, usually, is not the first of its kind. How does your product compare to others? How is it differentiated? How can you improve it? Production design. You can think of this as Art Direction.… Continue reading Building a brand: The things you’re not thinking about enough and the things you’re thinking about too much

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An Underutilized and Underappreciated Brand Strategy: The Talking Head Video

Why don’t more entrepreneurs showcase their expertise? Why don’t more of them directly engage with customers and communicate? I’m not referring to an email from the founder, a podcast, or an on-air interview; I’m talking about the old-fashioned yet effective strategy—the talking head video. Why Talking Head Videos Perform So Well: Humans love looking at… Continue reading An Underutilized and Underappreciated Brand Strategy: The Talking Head Video

Brand building in a digital world requires a multiplane camera

I was scrolling through Instagram and came across a post by History Photographed. I think it’s a perfect analogy for brand building in a 2D world. AKA, most DTC brands.  For context, view the post here > As you can see, the multiplane camera zoom effect is more compelling. Now, ask yourself, how many layers… Continue reading Brand building in a digital world requires a multiplane camera

How to build a memorable brand

In a previous post, I emphasized the significance of understanding how your brand is positioned in your customer’s mind, and the unique point of view you convey for that positioning. Today, let’s dive into the crucial aspect of making that unique POV memorable: how can we ensure that our brand sticks in the customer’s mind?… Continue reading How to build a memorable brand