In the world of startups, founder mode is a state of intense focus, drive, and commitment. Entrepreneurs enter founder mode when they’re ready to push boundaries and bring their vision to life. But what if we took this same approach and applied it to our personal lives? For men, who often face unique societal pressures,… Continue reading Embracing Founder Mode for Life: A Blueprint for Men’s Health and Well-Being
Category: Growth
The customer is always right. Wrong.
Allow me to let the cat out of the bag. The saying “the customer is always right” is dead. It should have never been a thing — props to the customer lobbyist who made this happen. The assumption that every customer is always right is a gross miscalculation. Businesses and brands have been bending over… Continue reading The customer is always right. Wrong.
How To Measure Your Brand Marketing Efforts
First, you need to be okay with never having a full picture. The brand world is not a direct-response world. Your goal is a never-ending one, it’s asking the question, “How can we mitigate the uncertainty and increase the confidence?” You will never achieve 100% accuracy. Brand, like most things in life and business, is… Continue reading How To Measure Your Brand Marketing Efforts
Building a brand that endures starts with a hard question: How do you want your customers to position your brand in their minds?
Said another way, who are you? What do you want to say? What is your unique point of view? Many brands struggle with these questions. I get it; they are challenging. We can barely answer these questions for ourselves. What makes us think we can get together with a team and answer them? Understanding your… Continue reading Building a brand that endures starts with a hard question: How do you want your customers to position your brand in their minds?
DTC Evolution: Adapting to the 3.0 Era
First, a quick review: The New(ish) DTC 3.0 Playbook (subject to change): 1. Start with PMF: It always does. Clearly define your hero product and give it the love it deserves for longer than you think. 2. Define Your Brand. Who you are and more importantly who you are NOT. Another holdover from DTC 1.0… Continue reading DTC Evolution: Adapting to the 3.0 Era